We collaborated with Illustrator Sameer Kulkarni to create illustrations for the 18th season of MTV India’s youth reality television show - Roadies Revolution. We were tasked to create portraits of the hosts of the show in a unique style. The portraits were then used to prepare various creatives required for the launch campaign. The artwork was adapted into outdoor hoarding (billboards) posters and online social media posts.
Krita was used to create the unique grainy look in the portraits and blender was used to create some background elements.
Some background elements -
Details in the portraits -
Illustrations used in the final designs and adaptation by Viacom18 design team
Photograph showing the illustration on the hoarding (billboard) in Mumbai.
Artwork is under copyright of Viacom18.