We were commissioned to create illustrations for the MTV India’s youth reality television show - Splitsvilla X3. We were tasked to create portraits of the hosts of the show in a unique scratch board illustration style. The portraits were then used to prepare various creatives required for the launch campaign. The artwork was adapted into posters and online social media posts.
Some background elements -
Illustrations used in the final designs and adaptation by Viacom18 design team.
Artwork is under copyright of Viacom18.