We collaborated with Sameer Kulkarni to create illustrations for Whisper India for their “The missing chapter” advertising campaign. The illustrations were done in two different Indian folk art styles. One was done in the Kalighat style and the other in the Basohli style. The advertisement was for spreading awareness about menstruation and the use of sanitary pads and was targeted toward school girls in rural areas. The illustration was printed as murals and plastered to walls in villages.
Kalighat painting style
Basohli painting style
Artwork is under copyright of Leo Burnett India and Whisper India.